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In the new video advertisement from the public education campaign, released Thursday and titled “At Risk,” text reads “9 out of 10 Covid deaths were people over 50” and “vaccines lower the risk of death,” as music plays in the background. “So get your updated Covid vaccine. Now.”
An English version of the ad begins airing on television Thursday, and a Spanish version will air beginning Monday, according to HHS. These ads, first reported on CNN, also will go live on radio and online, and a print campaign is expected Monday.
“These ads highlight the importance of getting updated vaccines, especially for older Americans — directing them to Vaccines.gov,” Sarah Lovenheim, HHS assistant secretary for public affairs, told CNN in an email. “The HHS COVID-19 Vaccine Public Education Campaign continues to work tirelessly to ensure Americans have the information and access they need to protect themselves from COVID-19.”
Since authorization of the original version of the Covid-19 vaccines, HHS has been rolling out public service announcements and paid advertisements to encourage people to get immunized. The first set of HHS’s Covid-19 vaccination ads debuted last year in April. The campaign has developed and launched more than 5,000 ads in 14 languages, and it has partnered with more than 1,000 organizations.
The Biden administration has been pushing to acknowledge that Covid-19 vaccines could become a more routine part of our lives, as the nation may need to administer an updated booster every year since the coronavirus probably will continue to circulate for the foreseeable future.
The updated vaccines replace the booster shots previously offered for people 12 and older.
“For a majority of Americans, one shot a year will provide a very high degree of protection against serious illness, and that’s what we’ve got to be focused on,” Dr. Ashish Jha, White House coronavirus response coordinator, told CNN last week. “Maybe for some high-risk people — the elderly, the immunocompromised — they may need protection more than once a year, but for a majority of Americans, that’s where it is, and I think that’s a really good place to be.”
How to get your updated Covid-19 vaccine
The updated Covid-19 vaccine and seasonal flu vaccines are available at most pharmacies, doctor’s offices and health care clinics.
The updated Pfizer/BioNTech booster is authorized for people 12 and older, and the updated Moderna booster is authorized for adults 18 and older.
A single dose of the updated Covid-19 vaccine is recommended at least two months after completing the initial two-dose vaccine series or your most recent booster.
“As fall approaches and people spend more time indoors, I encourage everyone who is eligible to get this free updated COVID vaccine to protect themselves and their loved ones, just as they would get an annual flu vaccine,” he said. “We now have another opportunity to get ahead of this pandemic and we will continue working every day to get everyone protected from COVID-19.”
CNN’s Deidre McPhillips and Carma Hassan contributed to this report.
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